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TERMS OF USE AND PRIVACY POLICY

TERMS OF USE

READ CAREFULLY. THESE TERMS OF USE ARE A LEGAL AND BINDING AGREEMENT BETWEEN YOU ("YOU" AND "YOUR") AND DR.OOGLE INC. ("DR.OOGLE," "WE," "US," OR "OUR"). BY USING THE DR.OOGLE WEB SITE OR ANY OTHER WEB SITE OWNED OR CONTROLLED BY DR.OOGLE, YOU ARE INDICATING THAT YOU HAVE READ THESE TERMS OF USE, THAT YOU UNDERSTAND THEM, AND THAT YOU CONSENT TO BE BOUND BY ALL OF THEIR TERMS AND CONDITIONS. THESE TERMS OF USE SET FORTH YOUR RIGHTS AND OBLIGATIONS WITH RESPECT TO YOUR USE OF ANY INFORMATION OR DATA OF ANY KIND, INCLUDING WITHOUT LIMITATION ANY ARTWORK, TEXT, VIDEO, AUDIO, OR PICTURES RECEIVED FROM OR ON ANY WEB SITE OWNED OR CONTROLLED BY DR.OOGLE (COLLECTIVELY THE "SERVICE"). IF YOU DO NOT AGREE TO THESE TERMS OF USE, YOU ARE NOT AUTHORIZED TO USE THE SERVICE AND YOU MUST IMMEDIATELY STOP USING THE SERVICE.

1. USER SUPPLIED CONTENT

The Service is a privately owned interactive platform that allows you and other users of the Service (among other activities) to post and read reviews, rankings, ratings and recommendations of dentists. You are entirely responsible for all information, advice, files, links, communications or other materials posted by you to or through the Service ("User-Supplied Content"). You agree not to post or transmit any User-Supplied Content that infringe a third party's rights, including without limitation any privacy, publicity or intellectual property rights, or that are unlawful, untrue, harassing, libelous, defamatory, abusive, potentially tortious, threatening, harmful (including but not limited to viruses, worms or similar software) or that is otherwise objectionable. If you are a patient posting a review of a dentist, you warrant that: (a) you are not dentist's family or friend; (b) you have not received payment, credit or other compensation or inducement in exchange or in connection with posting that review; (c) you do not have a direct or indirect financial relationship with that dentist beyond receiving dental service from that dentist; and (d) you have in fact received services from that dentist. If you are a dentist posting a peer recommendation, you warrant that (a) you have not received payment or other compensation of any kind in exchange or in connection with posting that recommendation; and (b) you do not have a direct or indirect financial relationship with that dentist.

DR.Oogle has the right to use, reproduce, display, modify, transmit, distribute, perform, display and delete the User-Supplied Content (in whole or in part) worldwide and/or to incorporate such User-Supplied Content in other works in any form, media or technology now known or later developed. You expressly acknowledge and agree that any User-Supplied Content is a public, not a private, communication, and DR.Oogle has no confidentiality obligations with respect to any User-Supplied Content.

2. SERVICE CONTENT GENERALLY

You acknowledge and agree that all postings, messages, text, files, images, photos, video, sounds, or other materials ("Content") posted on, transmitted through, or linked from the Service, are the sole responsibility of the person from whom such Content originated. DR.Oogle shall have no liability either for the failure to receive any User-Supplied Content or for the removal of any User-Supplied Content. Any opinions, advice, statements, services, offers or other information or content expressed or made available by third parties, are those of the respective author(s) or distributor(s) and not of DR.Oogle. DR.Oogle neither endorses nor is responsible for the completeness, accuracy or reliability of any opinion, advice, information, or statement made on or in connection with the Service by anyone other than authorized DR.Oogle employees acting in their official capacities.

You agree that you must evaluate, and bear all risks associated with, the use of any Content, that you may not rely on said Content, and that under no circumstances will DR.Oogle be liable in any way for any Content or for any loss or damage of any kind incurred as a result of the use of any Content made available via the Service. You acknowledge that DR.Oogle does not, either actively, or by any failure to act, pre-screen or approve Content, but that DR.Oogle shall have the right (but not the obligation) in its sole discretion to refuse, delete (in whole or in part) or move any Content deemed harmful or offensive, or which violates the letter or spirit of these Terms of Use, or for any other reason.

3. TITLE TO CONTENT

The Content made available directly through the Service by DR.Oogle or third parties is the property of DR.Oogle, its licensors and its advertisers. Title, ownership rights and intellectual property rights in and to such Content are the property of either DR.Oogle or third-party content owners and copyright holders and is protected by applicable copyright and other law. Other than as expressly provided herein, this Agreement gives you no express or implied license to the Content, including without limitation, any right to use, sell, rent, copy, distribute, broadcast, modify, perform or publicly display any Content.

DR.Oogle complies with copyright law and expects its users to do the same. You may not use the Service to help you infringe the copyrights of any third party. Unauthorized use, copying, distribution, modification, public display, or public performance of copyrighted works is an infringement of the copyright holders' rights and a violation of the law. You agree that you shall only use the Service in a manner that does not violate any third-party rights and that complies with all applicable laws in the jurisdiction in which you use the Service, including, but not limited to, applicable restrictions concerning copyrights and other intellectual property rights.

4. REGISTRATION, PRIVACY POLICY & COMMUNICATION

You agree to provide true, accurate, current and complete information about yourself as prompted by the registration process (such information being the "Account Information"). You agree to update your Account Information in order to keep such information current. During the registration process to use the Service, you will create a password and a user name. You are solely and entirely responsible for maintaining the confidentiality of your password and user name. Furthermore, you are solely and entirely responsible for any and all activities that occur under your account.

Any information that you supply to us will be governed by the terms and conditions of DR.Oogle's Privacy Policy, as it may be updated from time to time by us. You acknowledge and agree that DR.Oogle may, in its sole discretion, preserve or disclose your User-Supplied Content, as well as your Account Information, including, by way of example, email addresses, IP addresses, and other user information, if required to do so by law or in the good faith belief that such preservation or disclosure is reasonably necessary to comply with legal process, enforce these Terms of Use, respond to claims that any Content violates the rights of third parties, or protect the interests of DR.Oogle, its personnel, its users or the general public.

IF YOU ARE A DENTIST YOU EXPRESSLY AGREE THAT DR.OOGLE MAY FROM TIME TO TIME COMMUNICATE WITH YOU BY EMAIL OR TELEFACSIMILE, UNLESS YOU AFFIRMATIVELY OPT OUT OF RECEIVING SUCH COMMUNICATIONS BY SO INFORMING DR.OOGLE VIA EMAIL, U.S. MAIL OR TELEFACSIMILE. If you have a free practice listing on DR.Oogle, or if your paid listing on DR.Oogle has expired, DR.Oogle may remove your listing at any time, as it is under no obligation to promote your practice.

5. CONDUCT

In addition to any other obligations you have under these Terms of Use, including without limitation, the obligations stated in Sections 1 through 4, inclusive, you agree not to: (a) link to or frame any elements of the Service in such a way as to obscure any DR.Oogle content unless otherwise expressly authorized in writing by DR.Oogle; (b) use the Service for any commercial or illegal purpose; (c) use the Service to invade the privacy of, or obtain personal information about, any Service account holder or user, or to obtain a list of Service account holders or users; (d) copy, modify, erase or damage any information contained on computer servers used or controlled by DR.Oogle or any third party used in connection with the Service or the services provided through the Service; (e) use the Service to violate any legal right of any third party, including any publicity or privacy right, copyright or other intellectual property right, or to take any action that is harassing, libelous, malicious, defamatory, abusive, potentially tortious, threatening, harmful, specifically intending to cause damage to reputation or otherwise objectionable; (f) use any data mining, robots, or similar data gathering and or extraction tools in connection with the Service except for the sole purpose of indexing the Service for publicly-available internet search engines or non-commercial public archives; (g) use the Service to post, transmit, or link to any unsolicited advertising, promotional, or commercial materials; (h) access or use any password protected, secure or non-public areas of the Service except as specifically authorized in writing by DR.Oogle (unauthorized individuals attempting to access these areas of the Service may be subject to prosecution); (i) engage in any activity that disrupts, diminishes the quality of, interferes with the performance of, or impairs the functionality of the Service; or (j) impersonate or misrepresent your affiliation with any person or entity. Dentists and anyone acting on behalf of a dentist are specifically prohibited from: (a) posting negative reviews about other dentists, (b) using DR.Oogle's patient-only systems, including its patient-only online appointment request system, for any purpose whatsoever, or (c) creating a new listing for any dentist whose listing has been removed or suspended by DR.Oogle.

6. LINKED ENTITIES

The Service contains links through advertising and otherwise, to various third party web sites and other resources ("Linked Entities"). These Linked Entities are not under the control of DR.Oogle and DR.Oogle is not responsible or liable for the content, communications or materials of any Linked Entities. DR.Oogle is providing these links to you as a convenience only. The inclusion of any link does not imply endorsement by DR.Oogle of the Linked Entity or any association with its operators. You are responsible for adhering to the applicable terms of service for any Linked Entity. You are solely responsible and liable for any interactions you may have with such entities, their sponsors and other third parties.

7. MODIFICATIONS TO THE SERVICE

You acknowledge and agree that DR.Oogle may modify, suspend, or discontinue the Service at any time without notice and may discontinue any DR.Oogle web site at any time without notice and shall not be liable to you or to any third party for any modification, suspension or discontinuance of the Service.

8. TERMINATION

You acknowledge and agree that DR.Oogle shall have the right, in its sole discretion, to terminate your use of the Service if you fail to comply with the letter or the spirit of these Terms of Use. No notice shall be required from DR.Oogle to make such termination effective. In addition, DR.Oogle reserves the right to discontinue your access to the Service at any time for any reason, and with or without notice.

9. COPYRIGHT INFRINGEMENT

DR.Oogle may be required to disclose information to individuals asserting rights under the Digital Millennium Copyright Act, and you expressly authorize DR.Oogle to comply with any and all lawful notices, subpoenas, court orders or warrants without prior notice to you.

DR.Oogle will investigate notices of copyright infringement and take appropriate actions. If you believe that your work has been used or copied in a way that constitutes copyright infringement and such infringement is occurring on or through the Service, please notify DR.Oogle Compliance Team identified below. If you are not sure whether material available online infringes your copyright, we suggest that you first contact an attorney.

A notification of claimed infringement must be a written communication addressed to DR.Oogle Compliance Team set forth below (the "Notice"), and must include the following:

a.    a signature of the person authorized to act on behalf of the owner of the copyright interest that is alleged to have been infringed;

b.    a description of the copyrighted work or works that you claim have been infringed, including their exact name (if any). The description and name should be in sufficient detail so that we can identify the work;

c.    Specific identification of the copyrighted work claimed to have been infringed, or if multiple copyrighted works are covered by a single notification, a list of each copyrighted work claimed to have been infringed;

d.    Information related to the work(s) reasonably sufficient for DR.Oogle to promptly locate the work (e.g. title of work, specific URL or other location within the Service, etc.);

e.    Information reasonably sufficient to permit DR.Oogle to directly contact the complaining party, such as a complete name and address, telephone number, and an email address;

f.     A statement requesting that DR.Oogle take a specific act with respect to the alleged infringement (e.g., removal, access restricted or disabled);

g.    information sufficient to permit DR.Oogle to contact you, such as your physical address, telephone number, and email address;

h.    a statement by you that you have a good faith belief that the use of the material identified in your Notice in the manner complained of is not authorized by the copyright owner, its agent, or the law; and

i.      a statement by you that the information in your Notice is accurate and, under penalty of perjury that you are the copyright owner or authorized to act on the copyright owner's behalf.

Pursuant to the Digital Millennium Copyright Act, DR.Oogle will remove allegedly infringing material from the Service upon receipt of a notice which complies with the requirements of this section. If the allegedly infringing material is not hosted or stored on the server computers used or controlled by DR.Oogle, but is nevertheless displayed or transmitted through the Service, DR.Oogle will use its best efforts to remove allegedly infringing material from being displayed or transmitted through the Service upon receipt of a notice which complies with the requirements of this section.

If you receive a Notice and you believe that you have the right to display the allegedly infringing work, you may send DR.Oogle a counter-notice pursuant to the Digital Millennium Copyright Act (a "Counter-Notice"). We will provide a copy of your Counter-Notice to the party that sent the Notice you are responding to.

A Counter-Notice must be a written communication addressed to the DR.Oogle Compliance Team set forth below and include the following:

a.    a signature of the person sending the Counter-Notice;

b.    identification of the work which was removed or disabled; and where such work was located on the Site(s) before it was removed or disabled;

c.    a statement by you under penalty of perjury that you have a good faith belief that the work was removed or disabled as a result of mistake or misidentification of the material to be removed or disabled;

d.    Your name, address, and telephone number; and

e.    If your address is in the United States, a statement that you consent to the jurisdiction of Federal District Court for the district in which your address is located, or if your address is outside of the United States, a statement that you consent to the jurisdiction of the Federal District Court located in San Francisco County, California, and that you will accept service of process from the person who sent the Notice.  

To reach DR.Oogle Compliance Team for Notice of claims of copyright infringement or counter-notifications:

DR.Oogle Compliance Team
DR.Oogle, Inc.
PO BOX 1107
Palo Alto, CA 94302

10. THIRD PARTY DISPUTES

If there is a dispute between users of the Service, or between users of the Service and any third party, you understand and agree that DR.Oogle is under no obligation to become involved. In the event that you have a dispute with one or more users of the Service, you hereby release DR.Oogle, its officers, employees, agents and successors from any claims, demands and damages (actual and consequential) of every kind or nature, known or unknown, suspected and unsuspected, disclosed and undisclosed, arising out of or in any way related to such disputes and/or the Service. If you are a California resident, you waive California Civil Code Section 1542: "A general release does not extend to claims which the creditor does not know or suspect to exist in his favor at the time of executing the release, which, if known by him must have materially affected his settlement with the debtor."

11. DISCLAIMER OF WARRANTY

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT ANY REPRESENTATION OR WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, AS TO THE SERVICE OR ITS OPERATION. TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, DR.OOGLE DISCLAIMS ALL WARRANTIES, INCLUDING WITHOUT LIMITATION, ANY IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NONINFRINGEMENT. USE OF THE SERVICE IS AT YOUR OWN RISK. DR.OOGLE MAKES NO WARRANTY THAT THE SERVICE WILL MEET YOUR REQUIREMENTS, OR THAT THE SERVICE WILL BE UNINTERRUPTED, TIMELY, SECURE, OR ERROR FREE; NOR DOES DR.OOGLE MAKE ANY WARRANTY AS TO THE RESULTS THAT MAY BE OBTAINED FROM THE SERVICE OR AS TO THE ACCURACY OR RELIABILITY OF ANY CONTENT OBTAINED THROUGH THE SERVICE. DR.OOGLE MAKES NO WARRANTY REGARDING ANY GOODS OR SERVICES PURCHASED OR OBTAINED THROUGH THE SERVICE OR ANY TRANSACTIONS ENTERED INTO THROUGH THE SERVICE.

12. LIMITATION OF LIABILITY

THE ENTIRE RISK ARISING OUT OF THE USE AND/OR PERFORMANCE OF THE SERVICE REMAINS WITH YOU. IN NO EVENT SHALL DR.OOGLE, ITS LICENSORS OR CONTENT PROVIDERS OR ANY OF THEIR RESPECTIVE OFFICERS, DIRECTORS, EMPLOYEES, AGENTS OR AFFILIATES BE LIABLE FOR ANY CONSEQUENTIAL, INCIDENTAL, DIRECT, INDIRECT, SPECIAL, PUNITIVE, OR OTHER DAMAGES WHATSOEVER (INCLUDING, WITHOUT LIMITATION, DAMAGES FOR LOSS OF BUSINESS PROFITS, BUSINESS INTERRUPTION, LOSS OF BUSINESS INFORMATION, OR OTHER PECUNIARY LOSS) ARISING OUT OF OR RELATING TO THIS AGREEMENT OR THE USE OF OR INABILITY TO USE THE SERVICE OR ANY PART THEREOF, EVEN IF DR.OOGLE HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. BECAUSE SOME STATES/JURISDICTIONS DO NOT ALLOW THE EXCLUSION OR LIMITATION OF LIABILITY FOR CONSEQUENTIAL OR INCIDENTAL DAMAGES, SOME OF THE ABOVE LIMITATIONS MAY NOT APPLY TO YOU, BUT THEY SHALL APPLY TO THE MAXIMUM EXTENT PERMITTED BY LAW.

13. INDEMNITY

You agree to indemnify and hold DR.Oogle and its parents, members, subsidiaries, affiliates, service providers, distributors, content providers, officers, directors and employees, harmless from any claim or demand, including reasonable attorneys' fees, made by any third party due to, or arising out of or related to: (a) your violation of these Terms of Use; (b) your violation of any law, regulation or third-party right; or (c) if a third party has a business or personal relationship with you, any alleged or actual damage to such third party's interests or rights resulting directly or indirectly from any alleged or actual damage to your professional or personal reputation, your business or any other interest of yours, by any Content or any action or inaction of DR.Oogle.

14. MODIFICATION OF TERMS

DR.Oogle may modify these Terms of Use at any time in our sole discretion. If any modification is unacceptable to you, you agree that your only recourse is to immediately terminate your use of the Service. Your continued use of the Service following our posting of a change of terms notice or new Terms of Use on the Service, or an email to you providing notice of such change, will constitute your binding acceptance of the change. YOUR ACCEPTANCE OF THESE TERMS OF USE INDICATES THAT YOU GIVE CONSENT TO DR.OOGLE TO E-MAIL YOU WITH NOTICES CONCERNING MATERIAL CHANGES IN THESE TERMS OF USE OR THE SERVICE.

15. ARBITRATION, JURISDICTION & GOVERNING LAW

You and DR.Oogle agree that the exclusive remedy for all disputes and claims relating in any way to, or arising out of, these Terms of Use, the Service, or your use of the Service (including the arbitrability of any claim or dispute and the enforceability of this paragraph), or to any other alleged act or omission by you or DR.Oogle toward the other, shall be determined exclusively by final and binding arbitration. The arbitration shall be conducted under the Commercial Arbitration Rules of the American Arbitration Association ("AAA") before a panel of three arbitrators and conducted in San Francisco, California. You and DR.Oogle also agree that the AAA Optional Rules for Emergency Measures of Protection shall apply to the proceedings.

You and DR.Oogle may litigate in court only to compel arbitration under these Terms of Use or to confirm, modify, vacate or enter judgment on the award rendered by the arbitrators. To the extent that you have breached or have indicated your intention to breach these Terms of Use in any manner which violates or may violate DR.Oogle's or any of its licensor's intellectual property rights, or may cause continuing or irreparable harm to DR.Oogle (including, but not limited to, any breach that may impact DR.Oogle's intellectual property rights), DR.Oogle may seek injunctive relief, or any other appropriate relief, in any court of competent jurisdiction.

You and DR.Oogle must commence an arbitration by filing a demand for arbitration with the AAA within ONE (1) YEAR after the date the party asserting the claim first knows or reasonably should know of the act, omission or default giving rise to the claim; and there shall be no right to any remedy for any claim not asserted within that time period. (If applicable law prohibits a one-year limitations period for asserting claims, the claim must be asserted within the shortest time period in excess of one year that is permitted by applicable law.)

To the fullest extent permitted by applicable law: no arbitration under these Terms of Use shall be joined to an arbitration involving any other current or former licensee of DR.Oogle, whether through class arbitration proceedings or otherwise; no finding or stipulation of fact in any other arbitration, judicial or similar proceeding may be given preclusive or collateral estoppel effect in any arbitration hereunder (unless determined in another proceeding between you and DR.Oogle); and no conclusion of law in any other arbitration may be given any weight in any arbitration hereunder (unless determined in another proceeding between you and DR.Oogle).

In any proceeding of any kind arising out of or otherwise related to the Service, the prevailing party will have the right to recover its costs and reasonable fees of attorneys, accountants and other professionals. Without limiting the generality of the foregoing, if you, contrary to these Terms of Use, attempt to bring suit or assert any other form of claim against DR.Oogle in any forum other than an arbitration in San Francisco, California, you acknowledge that DR.Oogle may, in its discretion, challenge such forum's jurisdiction over DR.Oogle, and that the prevailing party in such a jurisdictional proceeding will have the right to recover its costs and reasonable fees of attorneys, accountants and other professionals.

THESE TERMS OF USE SHALL BE GOVERNED BY THE LAWS OF THE STATE OF CALIFORNIA AND THE FEDERAL ARBITRATION ACT, WITHOUT REGARD TO CONFLICTS OF LAW PROVISIONS, AND YOU HEREBY CONSENT TO THE EXCLUSIVE JURISDICTION OF THE STATE AND FEDERAL COURTS SITTING IN SAN FRANCISCO, CALIFORNIA. These Terms of Use will not be governed by the United Nations Convention of Contracts for the International Sale of Goods, and the application of thereof is hereby expressly excluded.

19. GENERAL

No delay or failure to take action under these Terms of Use shall constitute any waiver by DR.Oogle of any provision of this Agreement.

These Terms of Use (including all documents expressly incorporated by reference) constitutes the complete and exclusive agreement between DR.Oogle and you with respect to the subject matter hereof and supersedes all prior oral or written understandings, communications or agreements not specifically incorporated herein.

If any provision of these Terms of Use is invalid or unenforceable under applicable law, it is, to that extent, deemed omitted and the remaining provisions will continue in full force and effect. These Terms of Use will bind and inure to the benefit of each party's permitted successors and assigns. The agreement embodied in these Terms of Use is personal to you and may not be transferred, assigned or delegated to anyone. Any attempt by you to assign, transfer or delegate your rights or obligations under these Terms of Use shall be null and void.

"DR.OOGLE" and "doctoroogle.com" are trademarks of DR.Oogle Inc. Any other names or designs may be trademarks of their respective owners.

Last Modified February 14, 2008. Copyright 2004-2008, DR.Oogle Inc.

PRIVACY POLICY

1. INTRODUCTION. DR.Oogle Inc. ("us," "we," or "DR.Oogle") is committed to respecting the privacy rights of its customers, visitors, and other users of the DR.Oogle Website ("the Website"). We created this Website Privacy Policy ("Privacy Policy") to give you confidence as you visit and use the Website, and to demonstrate our commitment to fair information practices and the protection of privacy. This Privacy Policy is only applicable to the Website, and not to any other websites that you may be able to access from the Website, each of which may have data collection, storage, and use practices and policies that differ materially from this Privacy Policy.

2. TYPES OF INFORMATION COLLECTED

2.1. TRAFFIC DATA COLLECTED. We automatically track and collect the following categories of information when you visit our Website: (1) IP addresses; (2) domain servers; (3) types of computers accessing the Website; (4) types of web browsers used to access the Website; (5) other information associated with the interaction of your browser and the Website (collectively "Traffic Data"). Traffic Data is anonymous information that does not personally identify you.

2.2.COOKIES. We also use "cookies" to customize your experience of our Website and to store your password so you do not have to re-enter it each time you visit the Website. (A "cookie" is an element of data that a website, when visited by a user, sends to that user's browser which, in turn, may store that element on the user's hard drive or memory.) At your option, expense and responsibility, you may block our cookies or delete our cookies from your hard drive. However, by disabling cookies, you may not have access to the entire set of features of the Website.

2.3. PERSONAL INFORMATION COLLECTED. In order for you to access certain areas of the Website, we may require you to provide us with certain information that personally identifies you ("Personal Information"). Personal Information includes the following categories of information: (1) Contact Data (such as your e-mail address and DR.Oogle password); and (2) Demographic Data (such as your zip code). If you communicate with us by, for example, e-mail or letter, any information provided in such communication may be collected as Personal Information.

2.4. STORAGE. We store all Personal Information, Traffic Data and review postings indefinitely, even after "deletion," and may archive such information elsewhere.

2.5. CHILDREN. DR.Oogle does not knowingly collect any information from individuals under the age of 13. If we learn that we have received any information from an individual under the age of 13, we will delete that information.

3. USES OF INFORMATION COLLECTED

3.1. DR.OOGLE USE OF INFORMATION. We may use Contact Data to send you information about DR.Oogle or our products or services, or to contact you when necessary. We may use your Demographic Data or your Traffic Data to customize and tailor your experience on the Website, displaying content that we think you might be interested in and according to your preferences.

3.2. SHARING OF PERSONAL INFORMATION. We share certain categories of information we collect from you in the ways described in this Privacy Policy. We may share Demographic Data with advertisers and other third parties only on an aggregate (i.e., non-personally-identifiable) basis. We also share Personal Information and Traffic Data with our business partners who assist us by performing core services (such as hosting, billing, fulfillment, or data storage and security) related to our operation of the Website. Those business partners have all agreed to uphold the same standards of security and confidentiality that we have promised to you in this Privacy Policy, and they will only use your Contact Data and other Personal Information to carry out their specific business obligations to DR.Oogle. Last, we may transfer information about you if DR.Oogle is acquired by or merged with another company. In this event, we will use reasonable efforts to notify you before information about you is transferred and becomes subject to a different privacy policy.

3.3. USER CHOICE. You may choose not to provide us with any Personal Information. In such an event, you can still access and use much of the Website; however you will not be able to access and use those portions of the Website that require your Personal Information.

4. CONFIDENTIALITY AND SECURITY. Except as otherwise provided in this Privacy Policy, we will keep your Personal Information private and will not share it with third parties, unless we believe in good faith that disclosure of your Personal Information or any other information we collect about you is necessary to: (a) comply with a court order or other legal process; (b) protect the rights, property or personal safety of DR.Oogle or anyone else; (c) enforce our Terms of Use; or (d) respond to claims that any posting or other content violates the rights of third-parties.

4.1. DENTISTS. Dentists, their employees, and their agents should be particularly aware of their obligations of patient confidentiality, including without limitation their obligations under HIPAA, both in communicating with DR.Oogle and in responding to a review. DR.Oogle does not have and will not accept any obligations of confidentiality with respect to any communications other than those expressly stated in this Privacy Policy and DR.Oogle Terms of Use.

4.2. PUBLIC INFORMATION. Any information that you may reveal in a review posting or other online discussion or forum is intentionally open to the public and is not in any way private. You should think carefully before disclosing any personally identifiable information in any public forum. What you have written may be seen and/or collected by third parties and may be used by others in ways we are unable to control or predict.

4.3. SECURITY. Although we make good faith efforts to store Personal Information in a secure operating environment that is not open to the public, you should understand that there is no such thing as complete security, and we do not guarantee that there will be no unintended disclosures of your Personal Information. If we become aware that your Personal Information has been disclosed in a manner not in accordance with this Privacy Policy, we will use reasonable efforts to notify you of the nature and extent of the disclosure (to the extent we know that information), as soon as reasonably possible and as permitted by law.

4.4. LOST OR STOLEN INFORMATION. You must promptly notify us if your Contact Data is lost, stolen, or used without permission. In such an event, we will remove that Contact Data from your account and update our records accordingly.

5. UPDATES AND CHANGES TO PRIVACY POLICY. We reserve the right, at any time and without notice, to add to, change, update, or modify this Privacy Policy, simply by posting such change, update, or modification on the Website and without any other notice to you. Any such change, update, or modification will be effective immediately upon posting on the Website.

If you have any comments on or questions about this Privacy Policy, please contact:

our technical support team

Last Modified February 14, 2008. Copyright 2004-2008, DR.Oogle Inc.

Patient Questions 

  1. What is DR.Oogle?
  2. Why do you call it The Good Dentist Guide?
  3. Why do you review dentists?
  4. Why do you publish dentist reviews?
  5. How do you rate dentists?
  6. Do you receive payments for your dentist rankings?
  7. Do you receive payments from dentists for patient referrals?
  8. How reliable are other patients' reviews?
  9. Can I post multiple reviews about the same dentist?
  10. Can I post multiple reviews for different dentists?
  11. Can I post a negative review about a dentist?
  12. My review was not posted. Why?
  13. My review was posted, but later it was removed. Why?
  14. Parts of my review were deleted. Why?
  15. Why am I being asked for my email address?
  16. I have provided additional information about my review, why was it still removed?
  17. Why can't I view reviews for my dentist?
  18. Why am I asked to pay to view dentist rankings and reviews?
  19. I am a paid user but still cannot view reviews for my dentist.
  20. How does the online patient registration work?
  21. How does LIVE Dentist Help work?
  22. What is your phone number? I would like to contact you!
Dentist Questions 

  1. Why do you call it The Good Dentist Guide?
  2. My office information is incorrect. How can I change it?
  3. Remove my office information ASAP! I did not agree to be listed here.
  4. Why are other dentists displaying their advertisements on my page?
  5. How can I remove a negative review?
  6. Do you notify dentists about User Reviews?
  7. My emails from DR.Oogle are sent to my Junk Email folder. How can I fix this?
  8. How does the online patient registration work?
  9. How do you rate dentists?
  10. My rating is too low. How can I improve it?
  11. Can dentists manipulate their rating?
  12. Can my competitor adversely affect my rating?
  13. Do you receive payments from dentists for patient referrals?
  14. How can I dispute negative reviews if HIPAA prevents me from doing so?
  15. How can I add my photo to my practice listing?
  16. How can I get listed as a Cosmetic Dentist?
  17. "Cosmetic Dentists" and "Implant Specialists" are not recognized by the ADA!
  18. Why is my Cosmetic rating lower than my overall rating?
  19. How can I post a recommendation for a fellow dentist?
  20. How can I reply to dentist help requests?
  21. What is your phone number? I would like to contact you!
  22.  

    What is DR.Oogle?

    DR.Oogle is The Good Dentist Guide. It has 93,419 patient reviews and recommendations of dentists and dental specialists. Patient reviews of dentists and their personal feedback can help you when selecting a new dentist. You can also post your dental questions and receive dental advice from interested dentists in your location. DR.Oogle is a nationwide dentist directory and is a registered dental referral service in the State of California.

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    Why do you review dentists?

    DR.Oogle does not itself review, rank, select or recommend dentists or dental specialists. All reviews on DR.Oogle are written and published by patients.

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    Why do you publish dentist reviews?

    All reviews on DR.Oogle are written and published by patients. Our goal is to create a public database of patients' feedback about dental practitioners. Such feedback can help other patients to make an informed decision when selecting a dentist.

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    How do you rate dentists?

    Dentist ratings are based upon opinions expressed voluntarily by patients in their reviews. The more often a dentist receives positive reviews, the higher their rating will be. Dental practitioners are ranked on a scale from 0 to 10. Dentists and specialists that have not received any reviews have no rating.

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    Do you receive payments for your dentist rankings?

    We do not receive payments or any other form of compensation for dentist rankings. DR.Oogle has an obligation to patients who are relying on other patients' reviews to ensure authenticity and reliability of such reviews. DR.Oogle has extensive compliance procedures to prevent rankings manipulation by both patients and dentists. There are currently 680 dentist listings suspended for rankings manipulation.

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    How reliable are other patients' reviews?

    If a dentist has only one or two positive reviews, such reviews may not be very reliable. When evaluating other patients' recommendations pay particular attention to the number of reviews, review language, time posted, dental treatment duration (days, months, years) and treatment specifics. If you are looking for a "gentle" or "sensitive" dentist and the reviews do not specifically mention that characteristic, do not assume that the dentist would necessarily possess it. Likewise, if you are looking for a dental practice that provides "thorough dental cleanings" - remember, the more reviews that practice has mentioning that specific information, the more reliable those reviews are. Note, if you had relied on other patients' recommendations and, in your opinion, they turned out to be inaccurate, come back and share your experience with other patients. Your feedback assists others in selecting a dentist.

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    Can I post multiple reviews about the same dentist?

    No. Your subsequent reviews about the same dentist are considered to be "spam". We may remove such reviews. Reviews posted by other members of your family must be sufficiently different to your review. Otherwise we will presume that they were duplicate reviews posted by yourself.

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    Can I post multiple reviews for different dentists?

    Yes. We encourage you to do so. Remember you cannot post more than 1 review per any one dentist or specialist.

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    Can I post a negative review about a dentist?

    Yes. When posting negative comments about dentists avoid making allegations of dental malpractice, insurance fraud or other serious malfeasance without valid determination or proof. DR.Oogle is not a State Dental Board and will not investigate the truth or merit of contentious claims and counter-claims made by doctors and patients. Additionally, you may not post reviews that are false, malicious, offensive or specifically intending to cause damage to a dentist's personal or professional reputation, beyond offering your opinion of that dentist's service or skill.

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    My review was not posted. Why?

    DR.Oogle has an obligation to patients who are relying on other patients' reviews when selecting a new dentist to ensure authenticity, reliability and quality of reviews.

    DR.Oogle will not post:

    1. submissions that are too brief or that have little or no information about dental treatment you received;
    2. submissions that contain commercial material;
    3. submissions that appear to be "too good to be true" or "too bad to be true";
    4. user opinions that are based on a single dental evaluation or visit.

    Additionally, reviews posted by the dentist's family, friends, or business associates are not objective and are considered to be "spam". Also, we consider reviews posted by patients in the dentist's office to be less objective than reviews posted by patients anonymously, without the dentist's knowledge, in the privacy of their own home.


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    My review was posted, but later it was removed. Why?

    If DR.Oogle was informed that your review was false, offensive or harassing in nature or otherwise violated our Terms of Use, we removed it. Additionally, reviews may be removed following a dentist-initiated review removal procedure. see below

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    Parts of my review were deleted. Why?

    If DR.Oogle determined that parts of your review violated our Terms of Use, we deleted those parts, while leaving the remainder posted. For example, we may delete material which we know to be is false, offensive or harassing, or which discloses personal information or contains commercial solicitations. Additionally, the rating component of your review may be edited if your review did not provide sufficient detail to support your ratings.


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    Why am I being asked for my email address?

    DR.Oogle respects your privacy. An email address is optional and your review can be successfully posted without an email address. However, if a dentist or another person disagrees with your review we will try to contact you via email you to re-confirm some or all of the facts in your review. If you do not provide a valid email address some or all of your comments may be removed.

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    I have provided additional information about my review, why was it still removed?

    Most dentsits who receive positive patient reviews and feedback are pleased to see patients spreading their word-of-mouth reputation on the internet. However, DR.Oogle receives complaints and legal threats from some dentists too. In some instances, in addition to threatening DR.Oogle, dentists demand that DR.Oogle disclose the patient's identity so that they could pursue legal action against their own patients. DR.Oogle maintains as private and confidential all information concerning individuals posting patient reviews and will not release your information to dentists without a court order or a formal demand by another legal authority. (More Info: DR.Oogle Privacy Policy and Terms of Use)

    DR.Oogle is The Good Dentist Guide. DR.Oogle is devoted to discovering information about dental practitioners in your community who receive consistently positive feedback from patients. DR.Oogle strives to ensure reliability of positive user reviews and it has extensive compliance procedures to prevent dentist rankings manipulation by both patients and dentists. DR.Oogle does not dedicate its resources to discovering who the "worst dentist" in your community may happen to be! Practitioners who do not wish to be reviewed by patients or do not wish to be listed on DR.Oogle for any reason whatsoever can have their name and practice information removed from DR.Oogle. For patients with serious concerns about the conduct of certain dental practitioners we suggest contacting your State Dental Board.

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    Why can't I view reviews for my dentist?

    You must be a registered user to access reviews. To become a registered user click here.

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    Why am I asked to pay to view dentist rankings and reviews?

    DR.Oogle is the Good Dentist Guide. It provides merit-based rankings of dentists and dental specialists. We do not sell online advertising. This means that dentists cannot buy a ranking on DR.Oogle. In order to view merit-based rankings and reviews you must register either by contributing a valid review or by creating a paid registration.

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    I am a paid user but still cannot read reviews for my dentist.

    Make sure you are properly logged in. To log in, first click on your city, then locate the listing page of the dentist whose reviews you wish to access, then click on "Sign In" button at the bottom left. If the menu on the left changes to say "Welcome" - you are correctly logged in and you can now view all reviews for the dentists in your location.

    Also, check that your browser cookies are not disabled or that your computer firewall is not blocking coookies.

    If you are a dentist, but you have registered as a user, make sure you select the button "User" when logging in.

    If you are still having problems logging in, contact support.



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    How does the online patient registration work?

    The free online appointment request form is provided for your convenience only. We do not guarantee successful delivery of your appointment request. DR.Oogle is a nationwide dentist directory. We are not associated with the dental practice of your dentist. Some or all of our contact information for your dentist may be incorrect. On average, only about 90% of appointment requests are delivered successfully. Once you initiate transmission of your appointment request we use our best efforts to forward your request to your dentist's office in a timely manner. It is possible that your communication to your dentist may be delayed, lost, ignored or not transmitted. Regardless of our best efforts to contact your dentist on your behalf, you must contact your dentist directly to set up your appointment. For dental emergencies, phone or page your dentist directly. (Information about HIPAA is provided in the Privacy Policy above.)

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    How does LIVE Dentist Help work?

    LIVE Dentist Help is provided for your convenience only and is not a substitute for a face-to-face dentist consultation. You will be connected with the dentist office and will be able to communicate with the dentist or office staff LIVE via an instant messenger.

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    What is your phone number? I would like to contact you!

    DR.OOGLE IS A PUBLIC DENTIST DIRECTORY. YOUR COMMUNICATION WITH DR.OOGLE IS PUBLIC IN NATURE! You can contact our compliance team here.

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    Why do you call it The Good Dentist Guide?

    DR.Oogle is devoted to discovering information about dental practitioners in your community who receive consistently positive feedback from patients. DR.Oogle strives to ensure reliability of positive user reviews and it has extensive compliance procedures to prevent dentist rankings manipulation by both patients and dentists. DR.Oogle does not dedicate its resources to discovering who the "worst dentist" in your community may happen to be! Practitioners who do not wish to be reviewed by patients or do not wish to be listed on DR.Oogle for any reason whatsoever can have their name and practice information removed from DR.Oogle.

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    My office information is incorrect. How can I change it?

    DR.Oogle will remove incorrect information upon request from a dentist. However DR.Oogle does not update individual dentists' office information. It is the dentist's responsibility to maintain the accuracy of their practice listing. Dentists may update their office information here.

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    Remove my office information ASAP! I did not agree to be listed here.

    Just like with other directories and search engine services that may publicly list your name, your consent for the inclusion of your name and specialty in our directory listings is not required. Your name and dental specialty is public information that has been made available to the general public by your State Dental Board for the purposes of verification of your dental license by patients. To have your practice information removed from DR.Oogle click here.

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    Why are other dentists displaying their advertisements on my page?

    DR.Oogle feels strongly about providing patients with information about dentists in their communities who receive consistently high ratings from other patients. DR.Oogle can display information about high ranking dentists anywhere on its website it deems fit, including on pages of other dentists in the same community who have received negative patient reviews or had not received any patient reviews whatsoever. DR.Oogle does not receive any form of compensation from the high ranking dentists for displaying their local dental advertisements.

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    How can I remove a negative review?

    1. If you feel that a review is not representative of the overall patient experience in your practice you should encourage your patients to post more reviews to create a more objective representation of your practice.
    2. Registered dentists can rebut or reply to reviews by clicking on "Reply" button located in their control panel. Please note that your reply is subject to our Terms of Use, and any obligations of confidentiality you may have to your patients.
    3. Registered dentists may request removal of reviews they conclusively know to be false by clicking on "Remove" button in their control panel. DR.Oogle will contact the patient and request the patient to confirm their review and to provide additional information. If the patient does not provide additional information about their review within 7 days we will remove their review. If the patient provides additional information about their review DR.Oogle will then examine the review as time permits, and may remove it and/or discuss it with you. If we cannot resolve this matter to your satisfaction your listing will be permanently removed.


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    Do you notify dentists about User Reviews?

    We provide instant notification of user reviews to all registered dentists. If your email address is not listed you can provide it here.

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    How do you rate dentists?

    Dentist ratings are based upon opinions expressed voluntarily by patients in their reviews. The more often a dentist receives positive reviews, the higher their rating will be. Dentists and specialists that have not received any reviews have no rating.

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    My rating is too low. How can I improve it?

    To improve your rating you may encourage your patients to post more reviews about your practice. The more often you receive positive reviews, the higher your rating will be.

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    Can dentists manipulate their ratings?

    DR.Oogle has following fraud prevention practices to discourage dentists from manipulating their rating:

    • DR.Oogle makes an effort to ensure that each user only posts 1 review for each dental practitioner.
    • Dentists may not post or re-post any reviews or patient testimonials about themselves. All reviews must be posted by patients.
    • Reviews posted by the dentist's family, friends, employees and business associates are not objective and are considered to be "spam". We may remove them.
    • Negative reviews posted by competing dentists, their family or employees are not objective and are considered to be "spam". We may remove them.
    • Reviews with little supporting detail that are 'too good to be true' are considered to be "spam" and we may remove them.
    • DR.Oogle may audit dentist reviews by contacting all posters and requesting them to provide additional information about their reviews. If more than half of posters posting reviews for your listing do not confirm their reviews, your listing may be suspended.
    • DR.Oogle may, without warning, change dentist rating, delete reviews and suspend practice listing of any dentist whose reviews, in our judgment, appear to have been manipulated.
    • There are currently 680 suspended dentists.


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    Can my competitor adversely affect my rating?

    Negative reviews posted by competing dentists, their family or employees are not objective and are considered to be "spam". We may remove such reviews. Dentists found posting negative reviews about their competitors will be suspended. Additionally, reviews with little supporting detail, that seem 'too bad to be true' are generally classified as spam and may be removed. If you have specific evidence that a competitor had adversely affected your rating, please email us at email our support team.

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    My emails from DR.Oogle are sent to my Junk Email folder. How can I fix this?

    If you are using Windows Mail right-click on the email in question, select "Junk E-Mail", then click "Mark as Not Junk". If you are using web mail such as Gmail, Yahoo or AOL go into Junk E-mail settings and update your Junk email settings accordingly.

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    Do you receive payments from dentists for patient referrals?

    While DR.Oogle generates a considerable number of new patient referrals to the high ranking dentists and specialists, DR.Oogle does not charge dentists for those referrals. Imposing fees dependent on the number of referrals (whether by click, phone or in person) is unlawful in the State of California. DR.Oogle receives subscription fees from dentists who wish to have a practice listing on DR.Oogle.

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    How can I dispute negative reviews if HIPAA prevents me from doing so?

    You may dispute reviews without providing specifically identifiable information about patients. Additionally, you may challenge specifically identifiable information in patients' reviews since that information has been already publically released by patients in this forum.

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    How can I add my photo to my practice listing?

    Registered dentists can add their photo to their practice listing. To add your photo log into your listing and click on "Edit Description" then click on "Office Photo".

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    How can I get listed as a Cosmetic Dentist?

    You will be eligible for consideration as a "Cosmetic Dentist" if according to patient reviews you consistently perform "cosmetic dentistry procedures", including dental veneers and esthetic front teeth crowns. (Similar considerations apply for eligibility as an "Implant Specialist".)

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    "Cosmetic Dentists" and "Implant Specialists" are not recognized by the ADA!

    Yes, we are aware of that. Disclaimers posted at the bottom of every "Cosmetic Dentists" and "Implant Specialists" rankings page provide sufficient explanation to patients concerning what DR.Oogle means by the terms "Cosmetic Dentists" and "Implant Specialist".

    "..."Cosmetic Dentists" category tracks actual patient experience and includes all general dentists and prosthodontists whose patients had consistently reported having dental veneers, esthetic crowns or other cosmetic procedures in their reviews.
    "Implant Specialists" category tracks actual patient experience and includes all general dentists, prosthodontists, periodontists and oral surgeons whose patients had consistently reported having dental implant procedures in their reviews."

    As is indicated in the above disclaimers, DR.Oogle does not use the terms "Cosmetic Dentists" and "Implant Specialist" to denote any specialty certification or accreditation by the ADA. Additionally, every practitioner included in our specialty rankings is listed with their exact dental specialty, eg. "General Dentist", "Prosthodontist", "Periodontist" etc. If you have further questions or comments concerning general dentists and specialists misrepresenting their actual certifications we suggest that you address those questions and comments to the ADA and to the dental specialty academies and associations who are entrusted with regulation of these matters.


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    Why is my Cosmetic rating is lower than my overall rating?

    This may be because you have not received enough reviews as a Cosmetic Dentist. Alternatively it may be because your patients indicated that their cosmetic treatment success was lower than their overall dental treatment success. (Similar criteria apply for Implant specialty rankings.)

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    How can I post a recommendation for a fellow dentist?

    Registered dentists can post recommendations for other dentists and specialists. Once you log into your account, proceed to the page of the dentist or specialist you wish to recommend. Click on "Recommend" button. Note, in order to avoid anonymous competitor spam, only positive peer recommendations are allowed.

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    How can I reply to dentist help requests?

    You can reply to patients by clicking on "Reply To This Patient" button located at the top of the patient's consultation. You may keep your identity confidential.

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Oo·gle (u'gol, угол) - a corner meeting place where people gather around to talk.
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